Market Research Notes

Personal knowledge library

Learn market research through structured notes, practical methods, and reusable workflows.

This site is designed as a publishable reference library: content-first pages, methodology templates, glossary support, and lightweight interactions that help you choose and explain the right method.

Explore methodologies Use the method chooser
8 Core sections
14 Starter methods
10+ Glossary entries
GitHub Pages Deployment target

How to use this library

Start broad, then move into deeper methodology pages when you need design guidance, interpretation notes, or implementation reminders.

Build foundations

Use the Basic Info section to get oriented on project flow, data types, and research design tradeoffs.

Best for onboarding and quick refreshers

Study methods

Each method page follows a consistent structure so comparison is easy and content is reusable.

Includes strengths, limitations, outputs, and interpretation

Operationalize analysis

Keep workflow notes, cleaning steps, weighting setup, chart production, and reporting practices in one place.

Process-oriented reference

Clarify terms

Use the glossary to define recurring concepts and create reusable language for future pages.

Searchable and extendable

Featured methodology pages

These starter pages are more developed in v1 and demonstrate the reusable methodology template.

Conjoint

Estimate how people trade off product features, levels, and price when making choices.

  • Choice Modelling
  • Product
  • Pricing

Segmentation

Group respondents into meaningful clusters so targeting, messaging, and product decisions become more actionable.

  • Segmentation
  • Strategy
  • Targeting

MaxDiff

Estimate relative preference strength across a list of items by asking respondents to choose the best and worst.

  • Prioritization
  • Preference

Van Westendorp

Estimate acceptable price ranges based on four price perception questions.

  • Pricing
  • Range Estimation

Main sections

The structure is designed for gradual expansion. New Markdown entries inherit the same layouts, metadata patterns, and linking model.

Basic Info

Core concepts, project process, data types, and supplier landscape.

Displayr / Q

Operational notes for analysis workflows and reporting.

Sawtooth

Section shell for future workflow notes and methodology-specific setup.

Method Chooser

Filter methods by stage, data, goal, and expected output.

About

Context, audience, and maintenance approach for the site.