Audience
People learning research design, analysts building repeatable workflows, and future-you needing a reliable reference point.
About
Why this site exists
This site is a structured library of market research and analytics knowledge. It is designed to be practical rather than encyclopedic: clear definitions, decision support, workflow notes, and examples that can grow over time.
Content model
All long-form content is Markdown-backed, so new pages can be added without touching the shared layouts or routes.
Publishing model
The site is configured as a static Astro project that builds cleanly to GitHub Pages project-site output.
What to add next
- Replace placeholder demo blocks with screenshots or small teaching interactions.
- Expand the Sawtooth section when you have concrete setup notes to document.
- Add more glossary entries as repeated terms appear in methodology pages.
- Introduce a light theme later if it becomes a real user need.