Attribute
A feature or dimension included in a research design, especially in conjoint or choice studies.
Glossary
Shared language for repeatable explanations
Use the glossary to define recurring concepts once, then link back to them from methods and workflow notes.
Banner
A set of subgroup columns used in crosstab output for comparison.
Cluster
A group of cases that are more similar to each other than to cases in other groups.
Conjoint
A trade-off based method used to estimate the value of product features and price levels.
Incidence rate
The proportion of people who qualify for a study based on screening criteria.
Latent variable
An underlying construct that is inferred from observed responses rather than measured directly.
Panel
A pool of recruited respondents available to participate in research studies.
Significance
A statistical indication that an observed difference is unlikely to be due to random variation alone under a stated model.
Utility
A modeled value representing the relative attractiveness of an item or level within a choice framework.
Weighting
Adjusting the contribution of cases so the sample better reflects a target population or design requirement.
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