Utilities are relative, not literal emotional reactions. They help compare options within the same modeled system.
Glossary
Utility
A modeled value representing the relative attractiveness of an item or level within a choice framework.
PricingGlossary
A modeled value representing the relative attractiveness of an item or level within a choice framework.
PricingUtilities are relative, not literal emotional reactions. They help compare options within the same modeled system.