What it is
This is a framing page rather than a single method. It helps decide which pricing approach best matches the question being asked.
Overview notes
Decision rule
If the question is about acceptable range start lighter. If it is about demand or configuration trade-offs use stronger methods.
Decision guide
When to use it
- When stakeholders say we need pricing research without specifying the decision
When not to use it
- When the exact pricing method has already been selected
Inputs required
- Clear business decision and pricing context
Typical outputs
- Method recommendation
- Clarified research design
Simple example
Choose between Van Westendorp Gabor-Granger or conjoint depending on whether the goal is range finding demand estimation or feature-price trade-offs.
Strengths
- Helps align stakeholders early
Limitations
- Does not itself generate pricing evidence
Common mistakes
- Starting fieldwork before the pricing decision is defined
How I use it in practice
I use this overview to prevent the team from using the wrong pricing method just because it is familiar or fast.
What is outputted
- Decision criteria and approach recommendation
How to interpret the output
- Match the method to the business decision not just the available template
How to communicate to clients
- Clarify what each pricing method can and cannot support
Displayr / Q implementation notes
- Record which pricing assumptions were made before setup
Visual placeholder
Pricing method comparison placeholder
Add a comparison matrix showing which methods answer which pricing questions.
Recommended placeholder: chart screenshot, process diagram, output interpretation notes, and one short caption on what to inspect first.